Customer relations for any organisation are the core of the business. Happy customers mean that the business will continue to flourish whereas customers who are aggrieved are a source of loss of business for any company.
One has to make sure that the customer feel important and are taken good care of as they are the source of business for any company. Along with the importance of great products and services, it is important that the organisation shows some more courtesy such as an appreciation letter to the customer for simply appreciating them holding business with you.
It may not sound like a big deal but it’s something that brings immense joy to the person to whom the letter addresses. This will not only make customers happy but also will add to their loyalty. Researches show that one happy customer can bring in another seven, a telling statistic that business can learn and appreciate.
The writing of the letter is quite a simple task and not cumbersome at all. Its takes a bit of time to develop one which can be personalised for all people to whom the letter will be sent later on.
Like any letter, it will start with addressing the customer from his or her name. It should be made sure that Mr. /Ms. Is always used with the name.
The body of the letter should start with showing your appreciation in making purchases or acquiring services from the company and being the reason behind the successful operations of the organisation. Later on also appreciate that fact that they have chosen your company, reminding them of the good service quality at this point, above other companies that offer the same in the market.
Before bidding adieu, ideally add some sort of promotion that the customer can use on their next purchase with the company. Even if small in financial terms, the gesture will go a long way to encourage the customer to stick with the company and continue using the services and products of the same.