Customer Appreciation Letter

Customer relations for any organisation are the core of the business. Happy customers mean that the business will continue to flourish whereas customers who are aggrieved are a source of loss of business for any company.

One has to make sure that the customer feel important and are taken good care of as they are the source of business for any company. Along with the importance of great products and services, it is important that the organisation shows some more courtesy such as an appreciation letter to the customer for simply appreciating them holding business with you.

It may not sound like a big deal but it’s something that brings immense joy to the person to whom the letter addresses. This will not only make customers happy but also will add to their loyalty. Researches show that one happy customer can bring in another seven, a telling statistic that business can learn and appreciate.

The writing of the letter is quite a simple task and not cumbersome at all. Its takes a bit of time to develop one which can be personalised for all people to whom the letter will be sent later on.

The Start

Like any letter, it will start with addressing the customer from his or her name. It should be made sure that Mr. /Ms. Is always used with the name.

The Body

The body of the letter should start with showing your appreciation in making purchases or acquiring services from the company and being the reason behind the successful operations of the organisation. Later on also appreciate that fact that they have chosen your company, reminding them of the good service quality at this point, above other companies that offer the same in the market.

The End

Before bidding adieu, ideally add some sort of promotion that the customer can use on their next purchase with the company. Even if small in financial terms, the gesture will go a long way to encourage the customer to stick with the company and continue using the services and products of the same.


  • 1

    Sample Customer Appreciation Letter

    Mrs. Messert Agonfer
    12345 Somwhere Dr,
    Edison, New Jersey

    January 11, 2012

    RE; Customer Appreciation Letter

    Dear Mrs. Agonafer

    Thanks to our loyal clients such as you, this past quarter has seen record sales. At the close of this quarter, we wanted to let you know that how much we appreciate your business with our store.

    We are pleased by the fact that despite several options, you choose to purchase your prescription drugs at CVS/Pharmacy.

    It is our resolve to provide you with the best possible products and services.

    As a token of our appreciation, a coupon of $5 has been added in the envelope along with this letter for any purchase of $10 or more at any CVS/Pharmacy on non-prescription purchases.

    We look forward to your continued business with us.


    Kelly Bryner


    Manager Store#1440

  • 2

    Customer Appreciation Letter Template

    Name of Customer

    Subject: Customer appreciation letter.

    Dear [Name of Customer],

    We wanted to thank you for your continued business with our [name of store] store. We recently had a profitable year and wanted to reach out to our valued clients.

    It is customer such as you Mr. /Ms. [name of customer] that we continue to provide the best products and services at [name of store].

    As a token of our appreciation, we are offering you a discount of [ XX]% on your next purchase of $[XX].

    We look forward to your continued support.

    Yours Truly,

    [Name of Sender]
    [Company Information]

Leave a Reply

Your email address will not be published. Required fields are marked *

+ 6 = thirteen

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>