Enterprise email marketing is widely used nowadays as a means of promoting your products and services. The purpose of this email is to market your product and enterprise directly to the customers as this can lead to a better response.
Undoubtedly, the most important thing here is to acquire the accurate email address of the recipient.
In the first paragraph, you must clearly mention the purpose of the email. Here, you should ask your staff members to observe the changes in marketing strategies that are used by other enterprises and start doing so for the organisation.
In the second paragraph, the employees should not forget about describing attributes of the product as this will make the product more appealing to the target audience. Let them know that according to the research, half of the recipients will not read your email, the forty percent will give it a glance but will leave it for later on while the remaining ten percent will purchase the product.
In the third paragraph of the email, the employees should ask the customers to spread the word in their circle even if it is not of their use.