You can increase sales only if there’s an increased capacity of the market occupied by the company and growth in market share (market growth is accompanied by the growing proportion of the company). For each of the aforementioned points, you have to design a plan to strengthen the company's position in the market.
Capacity market management generally involves significant financial investment. Therefore, ongoing efforts (for the market) affect all participants. In general, the capacitance is reduced to three main objectives: Promote the consumption of goods, lobbying for favourable conditions for the development sector of the market and to prevent the import of goods to the market and competitors. Therefore, it is obvious that you can increase sales while maintaining the current share of the growing market.
Increasing the shares of the company can be done through a set of measures, managing cost of sales and handling the implementation of the proposal etc. Managing the promotion of each of the aforementioned areas consists of a series of smaller tasks and tools, integrated application that can not only increase the volume of sales of the company but also increases profits.
The sales volume can be increased with the simultaneous growth of market size and share of the enterprise, after combining and jointly applying behavioural strategies.
The management of any enterprise is limited to foresee profits after sales and one of the mechanisms of profit management is the manipulation of the price, which for the sake of increased sales can lead to a temporary decrease in revenue.
Forecasting future sales volumes allows you to build an appropriate plan of how to exceed a sales target. However, possible fluctuations in demand, changes in market conditions, prices of suppliers etc. would be a great challenge for the company.