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Increase activity on the website
To optimize a site for social media, the first and foremost step is to increase the activity on it. The website should not be static, meaning that there should be a lot of new content uploaded on it on a regular basis. This increases the linkability of the content. There are many ways through which this can be done, with creating blog being the most simplest and effective ways - you can just subscribe with a content agency, and pay them for providing content on a regular basis. You can also try a hand at uploading interesting images, creating memes and slideshows.
Use proper tags and make bookmarking easy
Proper tagging is paramount for search optimization and SMO is no different. Ensure that you tag the pages on the social networking websites and also add buttons which allow for easier bookmarking. By using proper tags you can significantly increase the traffic, and thus the number of inbound links.
Reward inbound links by making them visible
The rating of any website is determined by the number of inbound links it attracts.While maintaining a good website is the key to attracting these links, rewarding them with visibility on the webpage can also increase this number. Make a special section in you blog which shows the recent inbound links.
Help your content travel
Just posting the content is not enough for effective SMO; you have to make it travel. This can be done with the help of widgets and badges. All your portable content in the form of audio, video or text files should be share friendly and easy to access.
Do not restrict your data
Social media is all about sharing. Your content should be accessible without any conditions as this will make it easy for the users to relate with you; an example of this is YouTube, where there is no restriction of imbedding the videos. Avoid registration formalities on your website.
Posted by james-shaw in Computer & Internet, Social Media