The first thing to get right is the subject line. It should be professional yet attractive enough that the person reading it has his attention completely towards the email. A good subject also shows that the party sending the email is professional and well acquainted with the field of work they are associated with.
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If you can personalise an email, that is excellent. It is quite possible that the email may be sent to numerous recipients at the same time and it’s not possible. However, there are software’s that allow email to multiple addresses with a list of name of each recipient against their email address. In that case, each person will get the email addressed to that person.
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Be professional in your email and use appropriate language. Do not use slang as they can be a big turnoff for the reader. Also it is best that the email is composed in second person and the centre of the attention in the email is the addressee.
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Focus on Benefits
It is also a good idea to stress upon the benefits the person using the proposed products or the services will receive. Adding feature often is not advised. However, if the benefits and the features are incorporated, then features may be added to the email.
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Also it is important that the email is brief and does not over elaborate. Long email can make the reader bored and the person can quickly lose interest. This is something that has to be avoided. The interest of the addressee must be maintained at all times.
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