Creating a good title is the first and the foremost part of an effective news release. The title is used to create an initial impact about your business on the mind of the audience. It should be concise and comprehensive. It should contain the basic idea of your new business or operation and must contain the name of any product or service which you intend to launch. If you will manage to make an effective title of your new release, you will be able to attract huge audience towards it which can prove out to be really fruitful for your business. It is better to complete your title within 20 words, otherwise it will become too long to draw attention.
After making a good title, you have to write a summary which will describe the title and will give initial information about your new business or operations. Try to summarise the things within two to three lines. You have to choose words very carefully in order to make the summary short and impressive.
Now, type the data and location line. If you are writing the news release for an online press, it will generate the date and location automatically. However, if you are not pursuing for the online press, you will have to write it manually.
Then, you have to start writing the main body of your news release. You have to write about every single detail about your new business or operations. Furthermore, if you are planning to introduce any new product or service, you will also have to mention the necessary details.