Writing a Testimonial Letter

Customers are the foundation for development of any business, and as a customer, your feedback can be invaluable. If you are pleased with the services or products from a specific brand or business, you should, if possible, write a testimonial letter to appreciate them.

You can also take the opportunity to suggest improvements based on your own experience in order to help the business formulate better strategies and provide an even better experience in the future.

In this guide we will show you how to write a testimonial letter along with providing a helpful sample and template for your reference.

Tips for Writing a Testimonial Letter

  • The point of the letter is to appreciate the quality of service or product you received
  • Highlight the things or aspects you liked the most
  • Make suggestions for further improvements


  • 1

    Sample of a Testimonial Letter


    Mr. John Quincy

    State Military Department
    Joint Force Head Quarters Alabama National Guard
    1720 Congressman William Dickinson Drive
    P.O Box 3556
    MONTGOMERY, Alabama 39853-284


    Mr. Brian Adams
    Chief plans and programs
    Construction and Management facilities
    1880 Boulevard Avenue Drive
    P.O Box 1920

    Mr. Adams,

    I would like to thank you and your organization for the services you provided during the term of your contract at State Military Department from 19th June 2010 to 24th August 2010. We, as a company, are all delighted with the way you decorated the sitting area, the mess hall and library.

    Your professionalism, quality oriented work ethic, timeliness and cost effective methods are highly appreciated by the senior management from the day of the initial site visit conducted for this project. The company also wants to mention the commendable effort made by your project manager in this regard.

    However, it would have been an even better experience if you could have provided helping staff along with the arrangements as then we wouldn't have to hire another service.

    We can confirm that your company will be our first choice if we need such services in the future as well.


    John Quincy
    State Military Department
    Joint Force Head Quarters Alabama National Guard

  • 2

    Template of a Testimonial Letter

    Name of Recipient
    Name of the company
    Postal address

    Dear Mr./Ms. (Name of Recipient),

    I am writing this letter to appreciate your services at (Event/Function). Your whole team, including (Any names you would like to mention) was extremely helpful, and the quality of (Service/products) was beyond our expectations.

    Our main concern was (Your concerns), but your organization handled everything extremely professionally. We would however like to suggest (Any suggestions you might have) to further improve your (Service/product).

    Rest assured, we will be doing business with you again and recommending you to our partners. Keep up the good work.


    Your Name
    Company name

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