Sample Product Introduction Letter
Production Department / Marketing Department
701 First Avenue Sunnyvale, CA
January 10, 2013
All Staff of John Productions
Subject: Introduction of New Product
Dear staff members,
Mursil Productions is glad to inform you that the company is ready to launch a new product that will be available in the market from next month onwards.
The Production Departments want you to have a complete look at the product specifications and help in marketing the product. The company has scheduled to officially launch the product on February 1, 2013. Please find product’s complete details as under:
Product Name: ABC
Under Brand: John Foods
Under Category: Health
Description: An energy drink, which will boost the energy levels of the consumer.
Cost: $36.00 per dozen
Contents: Caffeine, Taurine, Glucuronolactone, B-Group Vitamins, Sucrose & Glucose, Alpine Spring Water
You are all welcome to visit the Sales & Promotion Department next Monday, in order to take a trial of the drink. Make sure you provide all the relevant feedback to the Sales & Promotion Department.
Template of Product Introduction Letter
[Recipient of the letter]
Subject: [Subject of the letter]
[Company name] is pleased to tell you that the new product that you were all waiting for, is ready to float in the market. The company is planning to launch it in [Month].
[Department name] will send you all an email regarding the complete details of the new product. According the schedule, the official launching ceremony will be held on [Date].
Product Name: [Product name]
Under Brand: [Brand name]
Under Category: [Category]
Description: [Write a short description of the product].
Cost: [Price] per [Amount/Weight]
The [Department Name] will host a small testing session on [Date]. You are all invited to come and test the product. Please do not hesitate to provide us with your valuable feedbacks.