New Product Introduction Letter

Whenever a company launches or introduces a new product, a formal letter is written to inform the internal staff about the updates in the product line, or to the customers/general public. The Product Introduction Letter is usually issued by the production department or the marketing department.

Such types of letters are used to market the product in massive level. Moreover, the management wants to float the news in the market, in order to teach the customers about the basic information about the product. It also helps the suppliers to manage their stock, according to the upcoming demand of the product.

In the first paragraph, you should make the announcement about the launch of new product and its date/month when it will be available in the market. Then you can ask the internal staff to review the product details and provide you with the feedback. Thereafter, you write down all the necessary details about the product, including brand name, ingredients, etc. You can also offer them to test the product on some specific date at specific place, mentioning in the last paragraph.


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    Sample Product Introduction Letter:

    Production Department / Marketing Department
    John Productions
    701 First Avenue Sunnyvale, CA
    January 10, 2013

    All Staff of John Productions
    Subject: Introduction of New Product

    Dear staff members,

    Mursil Productions is glad to inform you that the company is ready to launch a new product that will be available in the market from next month onwards.

    The Production Departments want you to have a complete look at the product specifications and help in marketing the product. The company has scheduled to officially launch the product on February 1, 2013. Please find product’s complete details as under:

    Product Name: ABC
    Under Brand: John Foods
    Under Category: Health
    Description: An energy drink, which will boost the energy levels of the consumer.
    Cost: $36.00 per dozen
    Contents: Caffeine, Taurine, Glucuronolactone, B-Group Vitamins, Sucrose & Glucose, Alpine Spring Water

    You are all welcome to visit the Sales & Promotion Department next Monday, in order to take a trial of the drink. Make sure you provide all the relevant feedback to the Sales & Promotion Department.

    Thank you.
    Production Department

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    Template of Product Introduction Letter:

    [Department Name]
    [Company name]
    [Company Address]

    [Recipient of the letter]
    Subject: [Subject of the letter]

    Dear [addressee],

    [Company name] is pleased to tell you that the new product that you were all waiting for, is ready to float in the market. The company is planning to launch it in [Month].

    [Department name] will send you all an email regarding the complete details of the new product. According the schedule, the official launching ceremony will be held on [Date].

    Product Details:

    Product Name: [Product name]
    Under Brand: [Brand name]
    Under Category: [Category]
    Description: [Write a short description of the product].
    Cost: [Price] per [Amount/Weight]
    Contents: [Ingredients]

    The [Department Name] will host a small testing session on [Date]. You are all invited to come and test the product. Please do not hesitate to provide us with your valuable feedbacks.

    Thank you.
    [Department name]

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