A professional apology email is used for both business and personal reasons. There could be many reasons for sending a professional apology email. This type of email is usually written when a person wants to say sorry for their inappropriate behaviour or for the lack of service from their company with another person. Not only does an apology email convey your message but it also acts as a bridge between you and your clients/friends.
A professional apology email should be utilised if you want to show regret or humility for something that you or your company might have done wrong with the customer.
Writing a professional apology email can be quite challenging as you want it to be truthful and believable.
Apologise for whatever it is that you or your company did wrong in the first paragraph. The customer or client wants reassurance that their complaint or issue is being dealt with, so always make sure to highlight these lines in your professional apology email. Always show humility and identify the actual lack of services on your part. Try not to repeat the fact that you are sorry otherwise it might look contrived. Do not forget to reassure the customer in the second paragraph that this type of lapse in service will not happen again. Remember to stress on your previous relationship with this customer and how everything was a misunderstanding. Show that you understand the issue and will work towards resolving the problem quickly. Provide your contact details in the third paragraph.