Release Announcement Email

In the business world, it is very important to market your product to increase sales and ultimately gain profits. A promotional campaign is an effective technique to register the presence of your product in the market but you will have to go the extra mile to make the best out of this effort.

You will have to send release announcements to your clients and such emails require special kinds of writing skills. You need to summarise and highlight the maximum features of your product in the minimum amount of words. It can be an uphill task but you can do it by following a few simple techniques.

In the beginning, you should ensure the email addresses of your recipients is correct and the subject of this email is mentioned.

Start your email with the proper greeting followed by a few courteous sentences. However, do not drag the opening paragraph and come to the point without wasting time.

The second paragraph should have detailed information about your particular product. Make sure you are covering every aspect of the item.

In the end, show some gratitude and hope for their trust and cooperation in the future.

Conclude your email with an appropriate closing sentence followed by your name and other necessary details.

Instructions

  • 1

    Sample of Release Announcement Email:




    To: customers@lighthouse.com
    Subject:  Release of new product

    Dear all,

    As you know, the Light House has a reputation of launching innovative and useful products in the market. We have lived up to these expectations again and it is a matter of the utmost pleasure and honour that our company is launching a new product in the market. We hope that this release of our new product will be of interest to you.

    We are announcing the release of a new “Light bulb” which is available at all of our outlets. With a lot more illumination and less power consumption, this product is perfect not only for commercial but also for the domestic purposes.

    You have been showing your trust since the first day and we hope you will keep doing that in the future. We ask you to visit our stores and check out our new product.

    Thank you for your time.

    Sincerely,

    Jimmy Jackson
    Marketing Manager
    Light House

  • 2

    Sample of Release Announcement Email:




    To: [email addresses of the recipients]
    Subject:  Release of new product

    Dear all,

    With the utmost pleasure and honour, we announce the release of our new [mention your product]. We hope this product will be very useful and beneficial for you.

    We are launching [mention the specific product] and you can get it from [mention the places]. We assure you that this [mention product] is not only economical but also beneficial for you.

    You have trusted us and we hope this will increase after using this product. We look forward for your feedback. Please contact us at [contact numbers].

    Thanks.

    Sincerely,

    [Your Name]
    [Designation]
    [Company Name]

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