Vertical email marketing is one of the most efficient tools that are being used by most of the companies nowadays. It is considered as one of the best online marketing tools because of its efficiency and the ability to identify the exact number of recipients and respondents.
You must tell them to acquire the database of email addresses of their clients, so you could effectively use vertical email marketing.
In the first paragraph of the email, you must ask your staff to increase their familiarity with the vertical marketing email strategies. Here, you should acknowledge the objectives achieved by email marketing and emphasise the need to shift to a better tool.
In the second paragraph of the email, you should tell them to gain familiarity with the features and usage of vertical marketing tool. Do not forget to emphasise the importance of vertical marketing and tell them to discuss that in great detail with each other.
In the third paragraph of the email, you must tell them to analyse results and share it with their immediate supervisor.