DOES IT SOMETIMES SEEM AS THOUGH DECISION MAKERS are residing in a gated community? Learn how to bypass gatekeepers (GK) – those professionals who “guard” the decision makers and often run interference for them – to get in front of decision makers (DM). Traditionally a secretary, administrative assistant or switchboard operator blocked entry. Now there … Continue reading Getting Past Gatekeepers: Don’t Get Left at the Gate when Calling on Decision Makers