Devise a Campaign
The first thing to do is to make a plan on what to advertise. This will include the product or service, its information, the aspect that you wish to advertise about the certain product or service and how it affects the end user. These are all a very important factor that must be accounted for and a strategy to promote the given product or service be made.
Decide the Routes to Engage
Once you have the campaign designed, the next step is to decide which routes must be engaged in order to advertise. There must be clarity about the target market and routes that are heading to those particular areas should be targeted. In case you want to have a campaign all over the place, then use the busiest routes and make sure that you do not miss the buses that go into the busiest areas of the city. Also, you will have to decide how many buses will carry your advertisements on them.
Decide on the Bus Service
Your area may be having more than one bus services running. Decide on which one will be suitable for you. The routes as well as the amount of money they will charge and the image of the bus service itself are important considerations in this matter. This is a crucial decision as a well liked bus service will reflect well on your product or service upon the masses and vice versa.
Decide on the Duration
Every campaign needs to have a duration in which it will run. If it runs too short or two long, it will either not create an impact or be a source of boredom for the public. Make sure that you know the best time to end the campaign. Cost considerations must also be taken into account in this matter.