Understanding the social networking media
It has become more than just a platform for people to interact and share personal information. The environment is generally a relaxed one where you give others the time and space to know and follow you. As a business, your main aim is to build a suitable fan base and promote your product or service rather than going blitzkrieg and persuading users to buy your product.
As for individuals, it is a way to socially get in touch with others. Use the networking to your advantage but do keep in mind that it is just another means of communication. For instance, keep Facebook, Twitter etc for socializing with friends and other members, and use LinkedIn for professional purposes.
Not just Facebook, Twitter
One important thing is to note that the above websites form a part of the social networking world. You can always use other approaches, such as blogs, emails, user-groups and other niche measures to follow your intended market. This gives you greater security and leverage when sharing personal information. Relying on commonly used means will expose you more in the eyes of the world. For instance, If you are looking for one-on-one interaction regarding a job-related concern, e-mail may be your best approach.
People tend to overreact when they read a negative comment, concerning a business or an individual, which in turn violates the whole purpose of social interacting. While a balance may be hard to find, it is important to realize that everyone makes mistakes, and in order for the process to be productive, you need to devise a proper feedback plan and review the situation. Almost all business will come across unhappy customers or tricky competitors but one cannot take legal action against everyone.
Focus on broader aspects
Make your social media interaction a totally different experience from your business website. Try out different, logical tactics or outline a proper marketing plan to increase your customer base. Social networking allows you to experience, learn and improve, therefore, engage yourself in the overall process.
Posted by alfred-bane in Social Media