How to Advertise with Article Writing

In today’s ever-rising tide of small business owners, it is easy to get lost in the crowd and become overwhelmed. How can you stand out above the rest and succeed financially? One of the simplest ways to make your voice heard is through article writing. This simple, inexpensive advertising technique is a great way to promote you and your business without spending a lot of your advertising budget. Even if you are not a professional writer, you can write a successful article by following some simple tips.

1. Focus on one topic. The key to keeping your reader’s attention is to choose one topic and write what you know. Do not try to include several different topics in one article as you will lose the reader’s interest. If you are writing about your business, choose one product or service you offer and focus in on that topic. For example, if you own a toy store, choose one specialty item you sell and describe the uniqueness of this product. Do not worry about limiting yourself to this one subject. You can write as many articles as you want about different areas of your business.

2. Narrow in on your niche market. When writing an article, consider how your product or service will best benefit your target market. Are you sending your articles to newspapers, magazines, and other publications that target your niche? You also may need to focus on how your product or service will benefit each particular market. How will you be able to make their lives easier or better? Research your market before you submit an article and consider the best way to grab their attention.

3. Make it newsworthy. Remember when submitting an article that you are writing a story, not an advertisement. While focusing on your business, include a little background information on you and your company. If you are writing about a product, give a little history of how that product came to be and how it has benefited other people. Steer clear of using advertising slang and try to be more conversational. Readers will probably only skim your article, anyway, so be sure to focus on the key points.

4. Don’t give up! Even if your article is rejected from a particular magazine or newspaper, do not despair! Keep submitting your articles to different publications for consideration. Magazines, newspapers, newsletters, and ezines are just a few examples of publications to which you can submit articles. Determination is the key. Keep writing, and you will eventually find success!

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