Consumers who keep track of the new legislation and the new software products should be concerned about privacy issues. Starting just a few years ago, marketing software has been released that can help companies to collect information from visitors without their knowledge. Further, legislation has been introduced which is rather non-specific in nature that might help companies who are indicted on privacy issues to slip through the cracks. What exactly is fair game when it comes to privacy? And how far will a company go to collect information from visitors that might be a breach of self-regulation models?