How to Define your Business

Maintaining or running a business is never easy as there is no such thing as a foolproof way of telling that you are going to succeed or fail. However, defining your business and its model right from the start can make things simple for not only you but your employees and customers/clients.

Defining your business merely takes a couple of things as you just have to make sure that whatever you do in your business is according to the plans you have crafted. Your business strategy might fail, but it will always be up to you to redefine the strategy according to changing times, level of competition and customer demands.


  • 1

    Create a business statement

    A business statement is nothing but a brief definition that tells about the nature of your business. The business statement should not be long enough to make your goals sound confusing and unrealistic. Keep is simple and to the point.

  • 2

    Set objectives and goals

    Setting goals and objectives is another factor that most people misunderstand. The objective of your business can be as brief as a single line defining what you want to do with your business. Maybe your aim is to sell the best clothes on the market. Then comes the second phase of the objective: How will you achieve that objective? Maybe you will sell the best clothes (your objective) by using a fabric that is rare or with unique designs.

  • 3

    Do SWOT analysis

    SWOT analysis is very crucial for the success of your business as it defines your business model clearly and realistically. SWOT is an acronym of strengths, weakness, opportunities and threats. Try to identify your capabilities and how much success your business can gain in a certain time period. Then you need to focus on your weakness. Train employees and staff. Arrange resources and supplies that are needed to run your business successfully. Keep an eye on opportunities and keep trying to introduce something new on the market. Your business will definitely face threats in the form of competition, economic crisis and changes in laws and taxation.

  • 4

    Target market

    Defining a target market for your business is the most vital component of the whole business strategy. Decide what segment of society you will be serving. Segmentation is a broad subject as you have to take into consideration several criteria such as age, gender, education, region, language, culture and interest. Setting a target market helps you decide how much money you should invest into business as the size of the market is a key factor.

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