Look for the Built-in App
When you buy an Android based smarphone of any price range with any set of features, the best part is that Google Play Store is bound to come built-in. By tapping on the menu button at the bottom of your screen, using the search feature to look for it will definitely get you to it.
This rule applies for all smartphones that are running Android OS version 2.2 (Froyo) and above.
Troubleshooting if Google Play Store not found
There are two scenarios to why you may be having trouble either finding Google Play Store or not being able to launch it.
One - if you are unable to find the app at all after searching for it by using the Android search feature along with not being able to get to it despite searching alphabetically for it as well, you will have to see Google’s list of supported Android devices. If not, than the phone manufacturer will have to be contacted due to Google not offering a separate download for the Play Store app.
Secondly, if there is a Google Play Store app but you are not able to launch it, make sure there is a working internet connection and if still failing to do so, restart the phone by completely shutting it off and starting it again.
If you find ‘Market’ and not ‘Google Play Store’
If your phone is one of those with Android Market instead of Google Play Store, there is nothing to be worried about since anything above Android OS version 2.2 (Froyo) will receive a system update, leading to it being changed to the intended app.
The scenario is different for those running anything under Android OS version 2.2 (Froyo) as they will continue using Android Market due to their out-of-date version.