How to Launch a Business Newsletter

Businesses all around the world have some sort of communication with their employees and/or their customers. Both parties do not need to be part of the equation when looking to launch a business newsletter, but there are many things that you should take into consideration when the need arises.

Generating a newsletter may not seem to be too big of a task, but it is great to keep your employees and even customers up-to-date with what is going on, what has happened and what you could be dealing with in the future. Through this, whoever is on the receiving end will feel closer and ultimately attached to your business, which is obviously good for any company.


  • 1

    Newsletter Theme

    The most important aspect of your business newsletter is to decide what the theme will be and what you will cover on it. There could be various purposes for which a business issues a newsletter depending on the nature of business that they deal in from sales, information and even entertainment that could educate employees and customers at the same time.

    After this come the topics. You can have an addition of various topics from each one of your departments and special columns from experts in the business to contribute whenever the newsletter is to be issued.

  • 2

    Delivery Format

    With advancements in technology and the need to cut costs in this harsh economy, most businesses now choose to have a newsletter sent via email or have published on their website in order to target a larger audience. But this may not be as effective as printed newsletters since it is a universal fact that people will read something in their hand more thoroughly than an email which may not interest them when they are on the clock.

    After you have decided on how you want to go about it, define how the newsletter will be delivered if it is a hard copy.

  • 3

    Finalize the Draft

    Now that you have decided what your theme will be, the target audience and delivery format. It is time to finalize the draft and get ready to send out your first business newsletter. All information should be credible, motivating and based on facts and figures. Targeting employees and saying bad things about them or even customers will only fluster the reader and ultimately force your business newsletter to be declared a flop and a waste of time on both ends. Read a couple of examples of other business newsletters before going ahead with the plan.

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