How to Market a Personal Training Business

Marketing personal training services is same as marketing any other service. The most important thing is to get the customer and potential clients know that ‘we are here’ and ‘you can trust us’. Talking about this niche specifically, the good part is that there is a lot of untapped potential. There are more and more health conscious people nowadays and they not only want to stay fit, they also want to look good and ripped. All they need is awareness about a state of the art facility where they can achieve their targets. The rest is all you.

However in order to create that necessary awareness, there are many thing which you have to do right as an owner of a personal training service. This article will provide you with some of the time proven tips.


  • 1

    Become a prominent speaker

    If you want to run a successful personal training service people should know that you are an expert and an authority in the field. There are many ways to do that. One of the most effective methods is to become a speaker. Off course, you cannot become a speaker overnight. You need to have some qualification in the field, and can start off by arranging some free seminars. This initial effort will help you develop a reputation of an expert and gradually you will start getting invitations for various conferences and seminars.

  • 2

    Write about personal training

    Don’t feel shy when it comes to blogging. You can post as a contributor on established fitness site and can also run your personal blog on fitness training. The will help people in relating to you, and subsequently your services.

  • 3

    Cross referencing

    This is a very important facet of marketing.  Build a list of services who attend to the same market as yours, for example sports coaches and equipment providers. Interact with them and cut out a deal so that both parties can cross reference each other.

  • 4

    Develop a website

    Having a service website is essential nowadays. People like to have access to every service online, so that they can compare and choose. Establishing a web foot print however is not the only essential thing. You should incorporate a quality mailing service with your platform so that your special packages and newsletters can be propagated to your existing and potential customers through email. The website should also have a section where testimonials of existing clients can be seen.

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