Keep in mind that no one wants to be treated badly. Thus, if you want your customers to spread good words about your business, you should give them superior service. Making customer happy should be your prime task and you must instruct your staff to do everything in their power to satisfy the customer’s wants.
It is good to deliver what is stated and customers are often impressed by this fact. Nevertheless, you should try to do something extra for your customers and give them a surprise by providing something extra. For this, remember that exceeding the expectations should be your ultimate task.
You should never argue with a customer and let him finish whatever he/she wants to say. Keep in mind that trying to prove your customer wrong can be a wrong strategy, thus you should allow the client to say whatever he/she has in mind. You must make the customer feel that his feedback is of utmost importance and you appreciate his concern.
After you have listened to the customer carefully, you must assure him that his query will be forwarded to the relevant department and will be solved as soon as possible. You must tell your customer that how much time will be required to solve his problem and try to be as efficient as possible.
You should address the customer by his/her name and give them a smile. It does not matter whether you are facing the customer or talking to him over the phone, he can easily feel your smile. You must talk to your client in a mild tone and tell him that all of his problems will be solved in a proper manner.
You must not categorise your customers and consider everyone of utmost importance. Every customer should be given extraordinary treatment and queries must be addressed in a feasible manner.