Determine what you need
The foremost thing is to determine what you exactly need. Most people fail to differentiate between a trademark, patent and copyright. This result in the wastage of time and resources and thus the required task takes quite a bit of extra time. A trademark is a logo, word or phrase that differentiates the product of a brand from another. This clearly expresses that a particular item belongs to a certain brand or company. In contrast, patent is a limited time safety of your invention while the copyright is used to protect the data and findings from being used by any other person.
Define your budget for an attorney
If you have time and resources, then you should save yourself a headache by hiring a trademark attorney. A trademark attorney specialises in the area and deals in cases from the registration of a trademark to suing a party which has breached the laws. Therefore, if you have the budget, then you must hire an attorney to save you time.
Build your mark
According to the United States Patent and Trademark Office (USPTO), it is important for a person or organisation to use the standardised format for the alphabets while making a unique design in case of logos or symbols.
State the goods to which the trademark will apply
Now, you must mention the products which the trademark symbol will be applied. Not to mention, regardless if you are a manufacturer, you can easily apply a trademark to the services offered by you.
Check the USPTO if the trademark is available
After you have decided on the trademark, you must not waste time and check the availability by counter checking from the USPTO and register it if somebody else has not taken it.