A product is listed on the website of the firm. Many people have subscribed to the updates of the firm of them doesn’t even visit the website for the second time because they don’t feel like it as their needs are not been fulfilled for some reason. So, it should be your main aim to tap in that market which doesn’t come back to the website or stay on it for a longer span. Some people have visited it over and over again but never bought anything from you through online portal. It is time to get in contact with them and bring them back on portal and press them to buy something so that it increases the amount of sales completed. You can do that by putting them in multiple auto-responders list and mail them the new material every time it is updated. They might come back to you if they like something.
Reduce the expenses of each month. You can do that by unsubscribing any forum that you don’t use anymore. You can also do that by removing hosting sites that you don’t need any more like renewing all domains that are not in your use anymore.
Monetize your backend sales. Offer products that are similar to the purchases made or complementary to them. Offer healthy services that will lure them into purchase.