How to Start a Magazine Business

This is a tough business where nine out of ten new magazines fail as there aren’t any guarantees that your magazine won’t fold after the first few issues. This business is tricky and risky at the same time.

Nonetheless, this does not mean that you shouldn’t give it a shot, that is, if you have some journalistic background and enjoy reading. However, remember that something which might be interesting for you to read could be considered worthless by someone else.


  • 1

    You have to create a business plan by securing enough capital for the salaries of the employees and printing of your content.

  • 2

    Before beginning, you need to brainstorm some cool ideas with colleagues, family and friends about your magazine. Remember, before dreaming of building your publishing empire, these are the little things you need to take care of.

  • 3

    You need to define the content of your magazine. You cannot launch this business unless you are clear about what subjects will be covered in your publications.

  • 4

    Know your target audience, the subjects you choose for your magazine will attract specific type of people. It is important for you to first define the demographic profile of your potential readers. Try to have a vast target audience as it will give you a wide variety of topics to write on.

  • 5

    You now need to put together a team of individuals (editorial staff) who will execute your plans. Writers and editors are the backbone of any magazine. Hire staff wisely as experience in this field is of utmost importance, nonetheless, this does not mean that you should ignore youngsters. It is best for you to hire anyone with a journalistic background in order to maintain top standards in the magazine issues.

  • 6

    Form a professional marketing team, as without them your magazine will not leave the printing press. Give the marketing team certain targets to achieve every month which will increase the circulation of your magazine.

  • 7

    You have to conduct meetings with potential advertisers and impress them with the content of your magazine and present your anticipated circulation. Once you sell them your concept, they will tell you how much they will pay for the advertisements.

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