How to Write a Good Business Model

Company operations are usually described in the business model that covers the entire domain of the workplace. The marketing strategies coupled with distribution techniques are expressed in a business model and these are not the only form of information shared in the business model. The knowledge about the company’s customers and its product or service is also the core part of the model. The information that can be made a part of the proposal includes the list of responsibilities of employees and higher authorities in the business and their main assistance towards the achievement of the goal or vision. Understand the organizational structure of your organization and enforce any changes required to stay competitive on regular basis. It is always helpful to express everything correctly because explaining the truth is easier than manufacturing a lie that will require a lot of lies of to complete the entire story.


  • 1

    You will have to gather important employees dealing with different projects at one place so that you can compile the entire list of proposed operations of the business that it accomplishes over the course of months. The brainstorming activity is a crucial part in identifying the basic information. You can also prepare a flow chart that will help in establishing a connection between all the operations and also depict the internal supply chain of the firm.

  • 2

    You can discuss the importance of customers for the business and the method used to distribute goods to them. You can also generate a marketing plan in which you can discuss the method through which revenue is being generated and the advertisement plan that should be connected with the outcome of marketing activities to ensure that everything is profitable.

  • 3

    Microsoft world provides a lot of templates to write a business model. You can also download them from the website if you don’t like the default templates. The traditional method used to describe the business model that is being followed majorly across the glove is “bricks and mortar” operational business model. Use that.

  • 4

    Do the SWOT analysis. Describe your strengths, weakness, opportunities and threats of a business with clarity and truthfulness. Never underestimate competition and discuss the potential problems that can arise in the firm for some odd reason. Discuss the strategic methods used to tackle unwanted scenarios and contingency plans for potential threats.

  • 5

    Compile everything together and revise/proofread.

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