State the objective of your communication plan. You have to specify the goals that the company has to achieve within the set time frame. Specify what events the company will be conducting and whom the company will communicate — and through what means. Do not forget to mention the dates of the events. Keep in mind that the set objectives should be realistic and achievable.
After you have stated what your goals for communication with the audience are, you need to specify what medium of communication you will be relying on to reach people, who have an interest in the company’s mission, services, etc.
Most common mediums that the companies rely on is electronic media, print publications, press releases, performance reports, magazines, journals, newsletters, speeches, seminars and presentations.
Specify who will be the target audience of this communication plan. Since every business communication relies on the aforementioned means to reach their customers/clients/prospective stakeholders, it is unwise to make a directionless plan intended for everyone — related or unrelated to the company’s services.
It is important for the company to make it easy for the audience to keep tabs on its activities. Customers, stakeholders, investors, suppliers, and vendors usually want to get the latest updates on the company’s activities, so keeping all the content readily available through the Internet is the most effective way to get the message across. Social media networking websites and blogs are some of the strong tools to keep the audience updated and engaged.