Cover five Ws and one H
Five Ws and one H is a very common term in journalism. It means who, what, when, where, why and how. By covering the five Ws and one H, you can make sure that each and every fact about the event has been covered.
Even if there are some mistakes in your writing style, no fact about the event should be missing.
Your writing must not be vague or unclear. Use small but thoroughly elaborating sentences. If your writing is compact, you can definitely have a very good impression on the journalists.
In the first paragraph, you should summarise the whole event in two or three lines. It is called the introduction or the lead. Give details in the body of the press release and conclude in the last paragraph. You must proofread the press release twice to eradicate any errors. It is highly recommended that you take advice from an editor before circulating the press release.
A press release should be on the company’s official letterhead.
Information should be in logical order
The information about an event must be in logical order, so that you can communicate clearly with the journalists. It is also important that you cover all the information on one page, in order to make it convenient for the journalists.