Facebook has made another push to please advertisers after it started allowing page administrators the ability to assign five different levels of access and scheduled posts. This new update to the Pages service will probably make the life of many social media specialist easier and more streamlined. For too long administrators of Facebook pages have complained that the social network does not allow them to assign administrative access levels which cause security concerns when more than one person has the login username and password. The feature was in high enough demand that multiple apps had popped up to address the issue. However, those apps will probably see a decline in users as page administrators start using the new feature.
The new tiered access is straight forward and allows the owner of the page to divide responsibilities between people working on the page. The roles available include Manager, Content Creator, Moderator, Advertiser and Insights Analysts. The Manager has the most number of permission and can interact with everything on the page. The Content Creator is very similar to Manager but cannot mange administrator roles. People given Moderator access can view page analytics, create ads, send messages as well as reply and delete comments. The Advertiser level only allows the creation of ads and the ability to see analytics. The lowest level of access is given to the Insights Analyst who can only view the analytics for the page.
The scheduled post feature is something that many page admins used to blog software missed. Now these administrators can breathe easy as the new update allows the user to click on the clock icon in the post box and set the publishing time for the post. Users can schedule the post to show up on the page ten minutes from the time of entry to six months later. This should make updating a page with new information or posts more streamlined and time effective.