Bollywood: An Insider’s Guide set to provide a glimpse of the glamour behind the peacock screen

Veteran writer Fuad Omar’s debut book provides unprecedented access into the fascinating world of Indian cinema, also known as Bollywood, taking the reader behind the scenes of India’s biggest blockbuster (Sometimes Happiness Sometimes Sadness), giving a glimpse into the lives of India’s biggest stars (Shah Rukh Khan, Aishwarya Rai) and heartthrobs (Hrithik Roshan, Arjun Rampal, John Abraham) alongside reviews, features and more.

This truly unique collection of interviews, behind the scenes articles and reviews is the first of its kind, capturing a slice of the big screen’s most enigmatic personalities and presenting them in a time capsule that represents Bollywood circa 1999 to 2004.

‘Bollywood: An Insider’s Guide’ takes its name from the popular ‘Insider’ column Fuad Omar had in The Asian Xpress weekly newspaper, and the title given to him when referred to in publications such as the Evening Mail, Total Film and Empire magazine. His articles found a home in not only print but also electronic media, spreading across fan-built websites like wildfire, earning him notoriety among Bollywood watchers as the missing link between the screen and those behind it.
Capturing a rare time in Bollywood when an overnight sensation was created, a superstar ventured into risky territory with production and a beauty queen broke through the barrier built by her looks, Fuad Omar presents a reflective assortment of writings that truly represent a side of Bollywood rarely seen.

Mayhem Publishing is proud to have its first film-related book as one on the world’s largest dream factory and one which is fast emerging as an eclipsing sun from the East: Bollywood.

About the Author

Fuad Omar originally hails from the area of UP, India but has been born and raised in London. His connection to his Indian roots has fuelled an enthusiastic interest in Indian cinema and the mysticism of the East.

He is one of the UK’s most heralded writers on Indian Cinema today, and has for over a decade been bridging the gap between star and fan through his interviews, articles and columns. He is also highly regarded in the industry for promoting Indian cinema on an international level and was heavily involved in the publicity campaign for the UK box office success Kabhi Khushi Kabhie Gham and more recently Devdas.

Fuad has fast become known for being the freelancer that delivers all the exclusives as they unfold. His interview portfolio reads like the definitive A-list of Indian acting and directing talent, interviewing celebrities ranging from Shah Rukh Khan and Madhuri Dixit to Sushmita Sen and Hrithik Roshan. His column in the Asian Xpress has a following mirrored in its response, and much of his work appears on fan sites across the net. Fuad operates mainly as a freelance writer, heads a production company based in London and is working on several scripts.

‘Bollywood: An Insider’s Guide’ is available at all major bookstores including Waterstones, Barnes and Noble and Books Etc as well as online retailers including and (US)

ISBN number 1847280099 Price: �£12.99 Price in US:$25.00

For more information contact Sheena Ryan at Mayhem Publishing on 020 8928 1715 or via email at with ‘Bollywood’ in the subject.

Leave a Reply

Your email address will not be published. Required fields are marked *

6 − three =