You should know that the headline of an ad is the most important component. Generally, the bloggers track the new ads through RSS feeds which only show headlines. Therefore, it is very important for you to write your headlines very carefully. Put all the necessary information in your headline. Besides, you should avoid the use of unnecessary propositions in your headline.
Your ad has to be specific. For instance, if you need to hire a blogger for writing on technology, you must mention it in your ad that you want a ‘tech blogger’. Good blogger always specialise in some particular areas. Therefore, it is essential for you to make your ad to the point. If you will use general words in your headings for example, ‘writer needed’, it will not make a good impact on the people who will read it as they will remain unclear about the job.
You should advertise for the actual jobs which you have. For instance, if you are looking forward for a blogger, you should advertise for blogger only. On the other hand, if you want an SEO expert, you should mention for it in the ad, otherwise it will become misleading for the reader.
In the details of your ad, you have to mention the jobs description and specification very carefully. You have to mention the particular skills and capabilities which you want in your blogger. Besides, you also have to include all the tasks which you want your blogger to perform on job.
You have to write all the things in a concisely and comprehensively in your ad in order to make it effective for the readers. Avoid any kind of information which is not required in the ad.