College students often set unrealistic targets during their peak time and when they fail to achieve these targets later on, disappointment and a sense of failure takes over their thoughts. So, you need to start by talking to them politely and helping them in setting realistic goals for their future.
Urge them to work hard without compromise. Make them realise that nothing comes easy in this world and that they have to put in extra effort to convert their dreams into reality.
Advise them to keep studying as their top priority, as it will make them successful and help them in the long run, even after the completion of their education. A large number of students simply forget about their top priority and waste most of their time in merrymaking. So, you should help them in realising the real purpose of their student life, and gently bring their focus back on education.
Make sure you keep your tone polite and help students get rid of any problems that serve as distractions during their college life. All they need is the right direction and you need to show them the right way to achieve greater goals. Make sure you help them resolve any side issues they might have, so they can be free to move in the right direction.
Tell them about tricks they can use to tackle the workload, and how to manage their time appropriately. A large number of students avoid college because they do not know how to cope with the workload. If it is done properly, they can easily maintain their interest in their studies.
Ask them to give up the habit of finding shortcuts for success. This is the habit which ruins everything and also makes people so lazy that they fail to perform even simple tasks effectively.