How to Be a Good Media Planner

Media planner plays a vital role in the success of an advertising agency as he plans advertisements in order to effectively connect the manufacturers of different products with their target audience. Media planner also has a considerable contributes in the effective and successful delivery of product details information and thus helps the manufacturers to achieve their targets. At the current era of cut throat competition, media planners have become very important for all advertising agencies because they earn huge profits to their respective organisations. Keep reading this post if you want to know how to become a good media planner.


  • 1

    First of all, you should have a required qualification to become a media planner. You should attain a Bachelor’s degree in communication or advertising field or in liberal arts which will be quite helpful in becoming a talented media planner.

  • 2

    Try to get practical experience while seeking an internship along with academics which will help you to find better position in an advertising agency after the completion of your education.

  • 3

    You should focus on obtaining communication skills and also try to enhance your creativity and common sense as it will help you to get a respectable place in advertising sector.

  • 4

    Strong communication skills are the basic requirement for becoming a good media planner. If you possess this skill, you will not face any trouble in becoming the best in this specific field.

  • 5

    You should also have managerial skills as advertisement is all about connecting manufacturers with the target audience in the most effective manner. Planning about the placements of advertisements plays a vital role in this regard.

  • 6

    Planning about the timing of the advertisements is another important aspect and a good media planner know how and when to place advertisement and which medium should be used for getting maximum results.

  • 7

    You should also develop a strong business sense and also try to get the match skills which will help you in convincing your potential clients in a better manner.

  • 8

    Get a sound knowledge about the demographics of the target audience for a particular product. It will help you in conveying the message to people in an effective way.

  • 9

    For becoming a good media planner, you should make an effective use of the different advertisement mediums like T.V, newspapers, magazines, internet etc.

  • 10

    Having the information about the latest technology is a must for a good media planner as it helps him to use the latest resources in order to get desired results.

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