How to Get an Undergraduate Degree in Marketing

Marketing simply refers to the art of selling products or service to a customer. In order to earn a degree in this field, you will need to finish a series of basic and elective coursework.


  • 1

    Get in touch with your career advisor at your college. Discuss your decision to pursue an undergrad degree in marketing and ask him/her to help you out with certain academic requirements. Remember, applications start during the final few months of your college so make note of the necessary deadlines.

  • 2

    Complete your advanced education or higher school diploma by receiving respectable grades. The better the result, the higher the chances of being approved by accredited universities for the marketing degree. If you want to pursue higher education from the same school, check whether you need to reapply.

  • 3

    Gather the necessary documents, including your personal and academic details, along with a couple of letters of recommendation. If you are awaiting your results, then inform the business school about it. Most require you to earn at least a C grade or 70%.

  • 4

    Having applied, now wait for their response. You will be required give SAT or any other relevant entry test. An interview will be held by the faculty before getting back to you with their response.

  • 5

    Enroll and start the course work. This will include some of the general courses which you will be covering in the first two years, which will include introductory marketing courses. Make sure that you clear them by obtaining reasonable grades which will hold you in good stead for the tougher courses in the final few semesters.

  • 6

    Now pick the elective coursework. You will be choosing from a wide range of marketing courses, including market behaviour, integrated marketing, internet marketing, global marketing, Marketing strategies, public relations. Moreover, you will cover broad areas such as management crisis, advertising etc to know how the practical world uses every component together.

  • 7

    In the final year of your degree, you may be required to complete an internship. Contact your university counselor for advice and help, and search some of the options on your own. Gaining relevant practical experience during university life will indeed benefit you in the long run.

  • 8

    Complete your thesis. This will be the final year research project where you need to give a practical demonstration about a particular topic related to your core degree. A supervisor will be assigned to you who will guide you through the necessary steps.

Leave a Reply

Your email address will not be published. Required fields are marked *

× two = 4