How to Give an Effective Sales Presentation

Have you ever been face-to-face with your prospective customers trying to tell them the features of your products, but failed to earn their loyalty?

If so, it sounds like you need to learn compelling sales presentation skills to make your prospective clients and customers buy your product or service.

Get one thing straight: The only purpose of any sales presentation should is to get your audience to take interest in your products and services. That’s it!

Sales presentations should never be confused with general public speeches and lectures. Sales presentations are result-oriented and if the audience is not willing to put their trust in whatever you are selling, your speech will not make an impact.

Some sales speakers mistakenly think that glorifying their company’s name and explaining how well the company has been serving customers makes the right impact. This is wrong! Remember that customers are only interested in one thing:

“How important is this product/service to me, and why should I buy this?”

Despite all the common misconceptions about sales speech, there are some basic fundamentals you should follow in order to give a hard-hitting sales presentation.


  • 1

    Focus on features of your product/service

    Making a list of the prominent features of your product is the key to grabbing the audience’s attention right from the start of your speech. You can make a mental note as well, however, jotting down the points that highlight your product/service will work best.

    Remember, the audience listening to your presentation will not judge you by how good your speaking skills are — they want to know how unique your product/service is.

  • 2

    Be confident

    Believe in your product or service. Otherwise how can you expect your prospect to believe in it? Do not let the audience think for a moment that you do not know everything about your product. Give them as much information about your product as you can.

  • 3

    Be clear

    Use a vocabulary that everyone in the audience can understand. Adapt your speech to the level of the listeners. If your audience is professional, you can use technical terms but if it comprises of general public, use simple language. Restate points in several ways. Take up one thing at a time. Demonstrate before your describe.

  • 4

    Let the listeners share their views

    Hold a question-answer session at the end of your presentation. This is the most important part of the whole speech. People may want to ask questions about your products, so let them speak their mind. Ending the presentation without giving the audience a chance to ask questions sometimes leads to confusion, rather than satisfaction.

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