For creating a banner, choice of good and catchy words should be your first priority rather than graphics. Graphics will make your ad more captivating but motivating words will work in a much better way for attracting a large audience towards your product. Words have more power than anything else, always remember this thing when you are making advertisements. This thing helps you a lot in this business.
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Your banner is an HTML link of your advertisement that will provide you an immense business, which is why it has a great importance in the internet world. Your link should be appropriate, which can directly take the visitors to your web in the simplest way. It is a chance game, you have one in a thousand chance of getting a customer through this ad, but still it is a promising terrain. You should not get disappointed due to this.
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Use animation as appealing as you can, a small message box as an animation can also work, but you need to add some text with it to explain what exactly it is or just to make people curious about it, or you can even confuse them by showing an unopened envelope in your banner advertisement. Though if you use a detailed animation it will be good; that if you are advertising your gaming website then you must show some characters of your game or some scenes of it to attract people.
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Posted by hannah-fredrick in Marketing