You can market a barber shop by offering discounts or promotional services to your customers. Remember that, customers are always looking for promotions but your promotion should not be an ordinary one. Offering customers discount on your services will also increase the number of customers but make sure they leave your shop with satisfaction.
You can also take benefit of the search engine marketing as this has proved fruitful results in many cases. You should contact the dominant search engines and formulise a marketing plan that sounds you most suitable for your product.
Remember that, email newsletters are a wonderful way to stay connected to your customers. For this, you should note email addresses of all your loyal customers and tell them about your newsletter. You should offer them discounts and tips for taking care of their hairs.
In this fast moving world, mobile marketing has become an outstanding way to reach the wider audience with relatively low costs. For this, you should have the contact numbers of your customers.