Word-of-mouth is the most effective tool for marketing a dental practice. Remember patients looking for a reliable dentist tend to seek advice from friends, colleagues and neighbours. If a patient is satisfied with your professional service he will refer others to get their teeth done from your clinic as well.
Just like for any other business, you need to do a thorough research about the localities of your patients, which neighbourhoods are favourable for your business, and which services appeal to your clients. Shape your own in a manner as to attract potential patients.
Set a separate budget for marketing and arrange/sponsor local events or charities to increase your circle of contacts. You should strive to become an active member of the Chamber of Commerce of your city by attending monthly meetings. The objective is to let almost everyone know about your business.
In this day and age, word-of-mouth isn’t enough for your business to flourish. You need to have a professionally designed website. Remember, the cyber world is the new frontier and you need conquer it.
Without going into too many details on your website, it is important to have your location, the services you offer, contact information and testimonials of satisfied patients easily accessible on your webpage. Try to run a regular blog on the website as well and you can also upload videos and pictures to give your target audience a better idea of what kind of a business you are running.
Once your business is established enough, you can organise free dental camps for a few days in your targeted localities. This will create awareness about your services among the people and increase your credibility.