You should get in contact with the United States Department of Agriculture and share your concern with them. You should ask them all the prerequisites that are to be fulfilled by you. In majority of the states, it is not allowed to sell milk without authorisation; therefore, you would have to earn the license.
You should set a reasonable price for your product depending upon the market demand and target market. Remember that, you should offer the product on low price otherwise the customers will not be interested in your product and will stay loyal to their current supplier.
It is important that you formulate a marketing plan for your product. You should promote the benefits of goat’s milk and have a reasonable distribution channel, as the latter plays a very important role.
Gather information about all the milking equipments and purchase them. You should also choose the physical location of your business wisely.
You should daily milk your goats and preserve it at a low temperature.
Remember that it is important that you deliver your product to the customers in time. It is one of those things that help you gain competitive edge over competitors.