Know the Guitars
There are many variations in guitars and further differences within similar ones as well. You must know the working of the guitars as well as their types and the differences each one of them has. This is imperative as you cannot start a business unless you know the finer details and understand them well.
Are you planning on selling the guitars that can be considered as high end or low end or both? This is an important factor to keep in mind. You will need to manufacture both and it is ideal that you have different kinds of guitars, the traditional ones as well as the contemporary ones. These will cover most market segments which is a good thing in business.
You should also consider manufacturing if you have the skilled personnel for this and can arrange for a manufacturing facility. This is not a bad idea if you are in the market for custom made guitars. If not, see if a new brand will be welcomed in the market and buyers will be willing to give your product a try. It is quite likely that enthusiasts will be willing to give the new brand a try provided they like what they see.
Make sure that you have a strong sales channel. You can sell the guitars through your own outlets as well as through other more established stores. Make sure that the outreach is there for the business to be successful.
Advertise the business well and make sure that people interested in guitars are aware of your products. This is very important for you to be successful in your business venture.