First of all, Identify you target audience before writing a persuasive marketing white paper. It will help you in focusing on a certain group of people who will be the potential consumers of your product or service.
You should choose the subject of the white paper relevant to the product or service that you want to write about.
Make sure you have clearly stated the need or problem that you are going to cover in your marketing white paper. It should contain the persuasive language in which you deliver the information to your target audience.
Focus on the need of people and try to convince them through your marketing white paper that this product or service is the best to fulfil their need.
Your white paper should contain the required information about the product of service. Try to include everything that could satisfy the questions of the consumers.
Try to convince your target audience by putting emphasis on the most lucrative benefits of your product of service. It will bring good results by increasing the sale volumes.
Employ the most lucrative words which are used in marketing in order to grab the attention of the readers. It will help you in creating a desired response in their minds and you will achieve your target in an effective way.