Sending email is one of the most common techniques of promotion these days but it does not produce desired results until you draft your mail tactfully. You will notice that nobody likes promotional messages so you will have zero margin of error in this method of promotion. Making such emails noticeable is not an easy job but a few simple and effective techniques can be really helpful in this regard.
The first thing that your receiver will notice is the subject of your message. You should make a brief but catchy subject of your promotional email letter.
Begin your promotional email with an engaging salutation. It is always good to use your recipient’s name in the greeting. It’s like calling someone’s name in the crowd and forcing that person to look towards you.
After the greeting, you will have to catch their attention immediately in the opening paragraph otherwise they will send this email to the trash box. Give a striking offer which they cannot resist and then you will not find any trouble to keep them engaged until the last sentence.
In the second paragraph, you will explain the important features of your offer and make them realise that replying to this email can fetch something really valuable for them.
Next paragraph will comprise a deadline as it will mobilise the recipient to respond well in time. However, give them enough time to think about your offer otherwise they will not be able to decide.
In the end, write a convincing one liner followed by your contact information.