How to Write a Winning Business Proposal Cover Letter

Very often in business, proposals sent to prospective clients can make all the difference between success and failure. This is particularly true for start ups and fledgling businesses. So if you’re wondering how to write an effective business proposal, you are in the right place, and you can read on to see a realistic sample of what a winning proposal might look like.

killer props


  • 1


    Ms. Holly Moorefield

    The Managing Director

    Holly Watches Ltd

    27, Fictitious Road, Fictitious City


    Dear Ms. Holly Moorefield,

    Selling budget jewelry such as watches in today’s highly competitive environment is more difficult today, than it has ever been. Customers have more and more choice and increasingly, you can expect them to ask why they should spend their hard earned money on your products, and not someone else's. At Fictitious Marketing Ltd, we specialize in providing answers to these sort of questions.

  • 2


    We are a group of marketing professionals providing quality services to business in your  area for the past number of years, and pride ourselves on our ability to provide custom made marketing strategies and services for your brand in accordance with the vision and goals of your company. The results you will get if you choose to work with us, are an enhanced market presence for your brand which will result in increased sales, and a significant return on your investment. Our growing list of satisfied clients will bear witness to this.

  • 3

    Body (continued)

    The upcoming, annual Global Watch-Maker Trade Fair, provides an excellent opportunity for us to demonstrate the value that our marketing expertise can be to your firm and we are pleased to offer you a free consultation session to help you design a marketing strategy, for this event, that is guaranteed to increase your customer engagement and conversion rates by at least 25%.


  • 4

    Ending Paragraph

    Attached, are testimonials and referrals from several of our old clients, which we are sure will graphically demonstrate the value we can bring to your business. We look forward to hearing from you.



    Fictious M. Person


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