The policy would tell what information your business would collect about customers, such as name, address, e-mail address, phone number, credit card information, and other personal information. It would tell the type of information your company would collect about others, including those who would receive a gift from a customer who orders, such as name, address, phone number, and what other information you would gather. It should tell how you would use any information gathered, such as only the information you need to complete an order or that others might need for the same purpose, or if you would share it would other companies. It would tell whether you only use e-mail addresses to answer questions from customers, or for any other reason. It should tell what type of Internet security measures you use. It should tell how a customer can access or correct personal information and how to contact your company.
The Better Business Bureau will also allow you to have a privacy seal for your website, if it meets the conditions, for a fee. There are eligibility requirements and a participation agreement to read.
The website has a separate link to a program to help California businesses comply with the California Online Protection Act, which went into effect on July 1, 2004.