Social Media Analytics Tools: Top 5 Tools to Monitor Your Brand

Having social media for your brand is vital in today’s world of technology. Whether you are sharing statuses, uploading photos, or generating interest for your company, social media can be a great marketing tool. However, with as many platforms that are available, it is often difficult to make sure you are managing all of your social media data adequately. Here are five social media analytics tools that will help you monitor your brand.

Cyfe quickly made a name for itself upon entering the social media analytics tools industry. This program lets you monitor and follow your social media data in a handy dashboard that you can access from your computer or smartphone. The way the dashboard is laid out is very helpful and is easy to use. If you have a lot of social media data that you are looking to track, your one-stop-fix may just be Cyfe, as one of the best social media metrics tools around.

If you can’t tell by the name, DashThis is another dashboard program. While many social media metrics tools are aimed at Facebook or Twitter, and for good reason, DashThis helps you monitor your Google Analytics, AdWords, YouTube Channel views and more. If a lot of your presence comes highly from any of these outlets, DashThis may be one of the most convenient social media analytics tools for your company.

Social Motus
Social Motus hasn’t been around for very long, but it’s already making a splash in the pool of social media metrics tools. Keep in mind that you’ll only be able to monitor Facebook and Twitter with Social Motus, which can be a bit of a drawback. However, considering the value of these two sites, it may be all that you need in terms of social media analytics tools.

Moz Analytics
The company behind Mox Analytics originally started as an SEO company that would help you find out more about your companies presence online. When they converted to a social network driven company, they implemented their SEO tactics into finding out what type of social presence your company has online as well. Their search tools are very convenient and helpful, so you can find conversations and analytics in regards to your personal history, as well as what others are saying about you.

The grandmaster of them all, HootSuite still reigns supreme as one of the best social media metrics tools available. It is just simply easy to use, well known, easily designed and perfect for gaining social media data. Add the fact that anyone in your company can monitor your social media presence, and it’s hard to argue its popularity. Even if you use any of the above-mentioned programs, HootSuite should still be something you implement as well.

Social media is a must for your company. However, organized social media is even more important. Consider the social media analytics tools mentioned here to make sure that you are keeping up with everything that is online for your company.

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