What is hot around these days? It is RSS, it stands for “Really Simple Syndication” or Rich Site Summary. Its major inputs are numerous and might require looking them up to get the profound scoop, but what it does among many things is it improves a site’s rank on the search engines, a vital feat that is becoming more and more ambiguous to pin down. There are no set of formulas anyone can follow to keep that favorable position on the key search engine results like Google, Yahoo, MSN, and the like.
Everyone is talking about algorithms each one is using, but there does not seem to be anyone who knows exactly what pattern the search engines are following. Probably they themselves might not be certain about what pattern to embrace permanently, or they might not want it to be known for some wearied strategic reasons, because they keep changing the formula and algorithm they use.
And webmasters, marketers and SEO companies not only have to outguess them, but have to come up with ways to beat the odds, because keywords are found to be not enough to give Web sites the rank they deserve or strive for. There was a time when everyone had zeroed on links that were believed to attest the popularity of Web sites, where everyone was chasing the golden-goose, and the end result was still a lackluster performance, but having good incoming links is proven to improve the ranks of Web sites.
Even those who are using pay-per-click advertising could incur lots of spending to get good ranking when bidding even if they are using recommended keywords. Some even had been suggesting that phrases might play a better role than keywords, because keywords could be limiting and cannot be precise. Someone had used toys as an example and instead of saying only “toy” if the marketer states exactly what kind of toys are involved, like boys’ or girls’ toys, it could narrow the search to a particular category. Here again there was some success rate, but it still costs dearly to pop up whenever the chosen keywords are fed to the search engines.
Recently, the buzz is content makes a big difference, and those who have blogs, forums, or those who can post fresh material, mostly in a form of articles on their site have a better chance of getting frequent visits from the spiders. Normally spiders either visit twice a month or once a month. For example Googlebot visits twice a month, at the beginning and at the end of every month, that is it. The assumption is if sites have fresh contents that will make the robots visit everyday, which helps in the ranking, and sites can maintain a constant good position.
That is what is stipulated as the latest possible component of the algorithms the search engines are using and some webmasters have stated that they had been visited by the robots daily, and new sites had been indexed within 48 hours after they posted their blogs.
Google has it own very efficient and state-of-the-art blog, www.blogger.com/start where anyone can create their hobby or marketing blog with only three steps, and as long as there is fresh content regularly, even if not on a daily basis, without doing anything else, it is possible to instigate a visit by the robot, Googlebot, and that will give a leg-up for any site that is linked with the blog site.
To take full advantage of the blog’s existence it is important to open a MyYahoo account, click on the “add content” button, and add the RSS feed URL. What is RSS feed URL? It is not your blog URL and all you have to do is log into to your blog site, go to the control panel, and click on the “site feed”, it will give you your RSS feed URL. Once the MyYahoo account is opened and running, the next step is to put “add to MyYahoo” link on the Web site that is selling products and services and visitors need only to click on the link to have the content added to their RSS feed, and whenever there is change in the content the latest change will show in their feed. At the same time if it is a blog, it is possible to go directly to the blog through Yahoo and read the content, as well as post a comment, and it is as good as having the blog on the particular site.
There are more advantages than what is touched on above about RSS, as what they mainly do is aggregate information on certain subject and place them at one place so that the user does not have to scour the net, however, as far as promoting a site is concerned, the blog account at the blogger.com will bring Googlebot on a regular basis to the blog site depending on the activity, which should contain a link to the main site that is selling products and services, and visitors can judge from the blog to take steps like visiting the selling site.
Or one simply can engage on an effective marketing copy to allure visitors to the main site. That is not all, the existence of the blog and its being linked to MyYahoo will improve the ranking of the blog site at Yahoo’s indexing process, because their robot will have to update the MyYahoo content whenever it is changed. Putting a link to the main site will serve as a link through which the spider will find out about the site, and it adds to the rank.
Obviously having a good ranking on these two giant engines could open a floodgate for the right sites. So, what is better than that in today’s cutthroat competition where sellers are bidding like crazy to keep a good ranking on search results?