Customer Appreciation Letter

Customer relations for any organisation are the core of the business. Happy customers mean that the business will continue to flourish whereas customers who are aggrieved are a source of loss of business for any company.

One has to make sure that the customer feel important and are taken good care of as they are the source of business for any company. Along with the importance of great products and services, it is important that the organisation shows some more courtesy such as an appreciation letter to the customer for simply appreciating them holding business with you.

It may not sound like a big deal but it’s something that brings immense joy to the person to whom the letter addresses. This will not only make customers happy but also will add to their loyalty. Researches show that one happy customer can bring in another seven, a telling statistic that business can learn and appreciate.

If you don’t know how to write customer appreciation letter then scroll down and learn with our template and sample.

Tips to write Customer Appreciation Letter

  • Be concise
  • Maintain a formal and professional tone
  • Be mindful of grammar and spelling mistakes


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    Sample Customer Appreciation Letter

    Mrs. Messert Agonfer
    12345 Somwhere Dr,
    Edison, New Jersey

    January 11, 2012

    RE; Customer Appreciation Letter

    Dear Mrs. Agonafer

    Thanks to our loyal clients such as you, this past quarter has seen record sales. At the close of this quarter, we wanted to let you know that how much we appreciate your business with our store.

    We are pleased by the fact that despite several options, you choose to purchase your prescription drugs at CVS/Pharmacy.

    It is our resolve to provide you with the best possible products and services.

    As a token of our appreciation, a coupon of $5 has been added in the envelope along with this letter for any purchase of $10 or more at any CVS/Pharmacy on non-prescription purchases.

    We look forward to your continued business with us.


    Kelly Bryner


    Manager Store#1440

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    Customer Appreciation Letter Template

    Name of Customer

    Subject: Customer appreciation letter.

    Dear [Name of Customer],

    We wanted to thank you for your continued business with our [name of store] store. We recently had a profitable year and wanted to reach out to our valued clients.

    It is customer such as you Mr. /Ms. [name of customer] that we continue to provide the best products and services at [name of store].

    As a token of our appreciation, we are offering you a discount of [ XX]% on your next purchase of $[XX].

    We look forward to your continued support.

    Yours Truly,

    [Name of Sender]
    [Company Information]

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