Nike is possibly the world’s biggest shoe maker company and with its growth, they started branding different models with different sports personalities. Michael Jordan is one of those great players who become a brand ambassador of Nike. The shoe company released Air Jordan in 1985 and with its release; the outcome was very encouraging for them. Soon Nike’s management started manufacturing two models of Air Jordan, Retro and OG. Retro are relatively cheaper as these shoes are considered that Michael Jordan wore but now are in market with slight material changes. Retro are slightly modified for today’s young generation. It is important to mention that Air Jordan brand (Retro) is still very popular not just in the US but around the world in many countries especially where basketball is being played. Some researchers say that about 28 models of Michael Jordan’s shoes have been re-released with slight modifications. Though the design of Retro remains the same but at there are slight technological changes have been made to attract more and more people. Researchers say that Air Jordan shoes are still very popular and when every year, the overall sale of these shoes increases, it certainly gives a clear indication that Air Jordan are still very popular with no respect to Retro or OG.
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The original Air Jordan which has not been retried till date are called OG. These shoes basically are slightly more expensive than Retro as they are considered more exclusive. According to Nike sources, there are many models which Jordan wore but still have not been retried or re-released in to the market.
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