Direct Marketing Email

Direct marketing is an advertising technique in which the companies or advertising agencies communicate directly with the end consumer in order to sell their products and services. It can be done through calling, texting or emailing. Some other direct marketing tools include interactive consumer websites, online ads, catalogues, flyers and promotional letters.

Writing an effective direct marketing email is quite a difficult task as you have to get the customer’s attention towards your product and services. You can simply start with a greeting note. Then, you should focus on explaining the features of your product. In the end, you can thank the customer for his time and urge him to buy your product.


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    Sample of Direct Marketing Email


    Subject: Buy an iPhone 5 on contract

    Dear Mr. Rock,

    Hope you are enjoying good health. We are offering iPhone 5 on contract with the finest cellular connection available in the country. Our company is known for outclass services. You can buy the iPhone on your desired instalment plan. You will have to pay a particular amount of money as a down payment and the rest of the amount can be divided in equal instalments. Moreover, the amount of instalment will be directly deducted from your account so just maintain a required balance in it.

    Besides, you will be happy to know that we are providing a special discount for our customers until the end of this month. So, if you are interested in buying the iPhone 5, which is the finest produce of Apple Inc., you can just contact us at your email address. You can also reply back to this email to place your order.

    Thank you for your time.


    Jack Ricky

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    Template of Direct Marketing Email

    To: [Recipient’s email]

    Subject: [Subject of the email]

    Dear [Recipient’s name],

    Hope you are fine. We would like to tell you that we are offering iPhone 5 on contractual basis on special discounts for our customers until the end of this month. You can avail the instalment plan of your choice after paying the down payment.

    Our company has received many awards for its tremendous performance in the recent years and we assure you that we will provide you with the best of our services. We will feel obliged if you buy an iPhone 5 from us.

    We are immensely grateful to you for giving us your precious time.


    [Your Name]

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