To grow your business, you need to boost your sales. And good sales depend on how good you are in your relationship with the existing customers and prospective customers.
You might want to launch a new product or introduce an upgraded product, but unless and until you tell the customers personally that you have something great to offer, the desired results might not come.
Start the email with a powerful, attention-gripping headline. There is nothing better than a brief headline which tells the customer why they should choose you. Headlines can be slogans or a line praising your product, but be sure to make it as catchy as you can.
Use salutation. Since you are sending the email out to hundreds of prospects and existing customers, you can use Dear Reader(s).
Start the first paragraph of the email by introducing your company to the customers. Although it does not add value to your company image unless the readers get to know what benefits you are offering, it can remind them of how good you have been and that you are ready to serve them once again.
In the second paragraph, explain the features of your products. If it is a new product, explain the price, reliability and quality. Try to make your product sound different from that of your competitors.
To conclude the email, offer something to the readers. It can be anything from a small gift or free dinner at a food chain. If you can offer something for free, it works better.