First of all, choose a bronzer according the tone of your skin, preferably a few shades darker than your real skin. It is always better to test it on clean skin, making sure that it does not make you look fake.
Now brush it across the forehead, and all across the jaw. You have to be very specific about the quantity of bronzer you are applying. Many people usually have darker face than neck, because the sun does not hit the lower portion of the face directly. So, make sure the skin right from forehead to neck has the same tone.
Those who don’t have visible cheek bones can make them easy to find by applying a little extra bronzer. After finishing the cheeks, put a little bit on the nose and forehead.
After applying the bronzer, you must move on to blush, making sure that it matches the lipstick. For instance, you cannot afford to have a beautiful berry blush and then an orange lipstick. There is no need to overdue the blush.
After applying the bronzer, you need to check it in daylight. You can always use a cotton pad, if you feel that too much bronzer is applied. Applying a little more base powder would also be useful.